Does Choosing a Niche Have You in a Chokehold?

Let’s face it choosing a niche can feel overwhelming when you're just starting out. We hear it all the time, "Pick a niche, and you’ll hit the $1,000,000 mark!" But no matter how often it's said, many beginners struggle with this idea—and here’s why:

- It can feel like you’re boxing yourself in.

- You know you have *so* much to offer.

- You aren’t sure you’re ready to lock yourself into one thing yet.

But here’s the truth:

You're a beginner, and you *need* to focus. Shiny object syndrome? It’s real, and it’ll have you bouncing from one idea to another without making any real progress. The good news is, you don’t have to get it perfect from the start. You can pivot! I’ll say it again—you can pivot! Just. Start.

My Story

When I started out, I didn’t even see myself as a designer. It was something I did for family and friends whenever they needed graphics, but I wasn’t considering it as part of my business. My mind was elsewhere, always asking, “How do I build an online business?”

I knew I wanted to help entrepreneurs sell their signature offers. The more I learned about business, the more I shared what I knew. Again, this was mostly with family and friends. Eventually, I learned the skill of designing funnels and offers—skills that paired well with my love for design and strategy.

I’d sit with friends, map out their offers, and watch them succeed. Still, I felt like it was just something I did for the people around me. It wasn’t until I worked with a rising coach that I realized I always come back to this niche, I enjoy it, and I could help more rising coaches - It was time to fully invest in this niche!

Here’s the Key

If there’s something you love doing, whether you’re getting paid for it or not, and the market is asking for it, you may have just found your niche! Offering free services helped me narrow down what industry I wanted to focus on.

Pro Tip for the Beginners Who Are Unsure Where to Start

Don’t panic if you don’t know exactly what you want to do yet. Here’s a simple roadmap:

1. Invest in a class that teaches a skill in demand within the niche you’re interested in.

2. Master that skill enough that you feel comfortable sharing and teaching others.

3. Start coaching others on this skill once you’ve built up enough knowledge and testimonials.

4. Add systems, strategy, and automation as your business grows.

The first step is the hardest, but trust me—just start, and you can always pivot along the way!